One of the criteria to assess the impact of science communication is its impact on its audiences’ behaviour. On August 26, 2020, the scientific journal Ecosystem Services published a study of Japanese researchers in which they compared the “willingness to pay” for the conservation of coral reefs of more than 10,000 online participants. The latter were presented either no information about the need for conservation efforts or a slide show or a video. Unexpectedly, the slide show proved to be most effective.
The results are informative, but must be treated with caution. If you don’t want to read the whole paper check out this detailed article on phys.org (August 25, 2020).
Imamura, K. et al. Valuation of coral reefs in Japan: Willingness to pay for conservation and the effect of information. Ecosystem Services, ISSN: 2212-0416, Page: 101166. Available online at https://www.sciencedirect.com/science/article/pii/S221204162030108X?via%3Dihub
Video is not always effective in science communication, study suggests. phys.org. August 25, 2020