Read: Video strategies of Senckenberg Institution and Max Planck Society

Why should scientific institutions engage in the field of video? This interview, published in February 2020 in German language, with Dominik Donhauser from the communication department of the Max Planck Society in Munich and Sören Dürr, head of communications at Senckenberg, Leibniz Institution for Biodiversity and Earth System Research in Frankfurt am Main, gives some answers. Video is considered more sustainable because it attracts users for several years while posts on social media have a short lifespan. It also draws users 18 to 24 years old who are not so well addressed by other formats. And what about the protagonists? Senckenberg puts scientists in the center of the episodes since that “looks authentic and arouses curiosity”, and they even hired a professional moderator. (tk)

Leave a Reply